Posts Tagged "fund raiser"

Secret Ingredients of a Successful Fund Raiser – Sponsorships

Posted on Jun 27, 2013 in Fund Raising, home slider, Nonprofit

In the early stages of planning a successful fundraiser, it is important to consider sponsorships. Your ticket price needs to cover the cost of putting on your event. Your sponsorships, corporate and individual, will be the area that puts you over into to the “successful” category! What questions should you consider before sending that first letter to a business or individual? What is in it for the Sponsor? This is the most important question. At this point in your preparation for your event you are dealing with a successful business or individual. Can you offer them advertising the night of the event on the program? How about adding their logo to your website? A “tip of the hat” from the podium during your opening remarks also can be reserved for your highest sponsors. Of course, tickets to your event should also be offered to your sponsors, graduated according to the amount of the donation. Why would an individual or company be interested in sponsoring your nonprofit? Are they a local business that has ties to your nonprofit? Does someone from the company sit on your Board of Trustees? Are they one of your vendors? All of these companies should be asked. Will your Board members consider donating at a sponsorship level? What or where is their connection to your organization? Another interesting intersection for individual and corporate sponsors is their desire to have their name before a particular Cause, Honoree, or Co-Chair. This is one of the primary reasons that it is critical to choose your Honorees and Co-Chairs with great thought. Where will you find these sponsors? This is the most asked question. A rule of thumb for asking is “top down, inside out.” What this means is that you should always start with your Board of Trustees. They are the people charged with fiscal responsibility of your organization. Their support and that of their friends, colleagues, and business associates will be most important. Staff and volunteers are also asked to contribute any names of contacts that they may have as well. Next vendors are approached and asked to show their support. Finally, companies within a ten to twenty mile radius can also be approached, particularly large name companies. Craft a well written letter letting the appropriate individual know that you will be following up within ten days in person or by phone…and then GO DO IT! Denise Sheppard is a development consultant who loves helping to raise money for worthy causes. She provides mentoring for new development staff; writes grants; and thrives on being part of a team who is organizing a fund raising event. She can be reached at denisesheppard@comcast.net or...

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