Posts Tagged "sponsorship"

Secret Ingredients of a Successful Fund Raiser – The Gala Event

Posted on Jun 27, 2013 in Fund Raising, Nonprofit

Spring is in the air and with it comes the onslaught of Gala events. I have found the following ingredients to be necessary in order to create a successful fund raising event. A dedicated committee… With a dedicated and passionate group of like minded folks, the sky is the limit on how much you can raise! Without a dedicated committee, fold your tent now. You will save your organization and yourself lots of aggravation. Make a budget and stick to it… but always include 10% as a contingency fee. Just like home projects, things always end up costing more than you planned! Guests to invite…while this may seem fairly obvious, it isn’t if you have ever sat at a Board meeting when members did not want to send pricey invitations to their friends, relatives and coworkers! Know your goal…is it “friend raiser” or “fund raiser?” While everyone who puts on an event desperately wants to cover their costs and raise money, some events have as their goal to expand organizational awareness in the community. Don’t let anyone tell you otherwise, that truly is a valid reason for an event! When your goal is “Fund Raising,” set a financial goal based on past experience and level of commitment of Board and Staff. Having a mutually agreed upon goal is the challenge that will bring out the best in everyone and have people stretching for those last dollars! Get your community involved through local corporate sponsorships and provide them recognition in your newsletter, on your website, and/or at your event. Show them that you really do understand “partnerships.” They are not ATM machines. Work your network, including Board & Community, to get as much donated goods and services as possible. This will keep your costs down significantly. Remember, it is not about you…it is about your donors and the work that you do on their behalf! Finally, the night of your event…have fun. It is too late to stress anyway and it will all work out in the end! Denise Sheppard is a development consultant who loves helping to raise money for worthy causes. She provides mentoring for new development staff; writes grants; and thrives on being part of a team who is organizing a fund raising event. She can be reached at denisesheppard@comcast.net or...

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Secret Ingredients of a Successful Fund Raiser – Sponsorships

Posted on Jun 27, 2013 in Fund Raising, home slider, Nonprofit

In the early stages of planning a successful fundraiser, it is important to consider sponsorships. Your ticket price needs to cover the cost of putting on your event. Your sponsorships, corporate and individual, will be the area that puts you over into to the “successful” category! What questions should you consider before sending that first letter to a business or individual? What is in it for the Sponsor? This is the most important question. At this point in your preparation for your event you are dealing with a successful business or individual. Can you offer them advertising the night of the event on the program? How about adding their logo to your website? A “tip of the hat” from the podium during your opening remarks also can be reserved for your highest sponsors. Of course, tickets to your event should also be offered to your sponsors, graduated according to the amount of the donation. Why would an individual or company be interested in sponsoring your nonprofit? Are they a local business that has ties to your nonprofit? Does someone from the company sit on your Board of Trustees? Are they one of your vendors? All of these companies should be asked. Will your Board members consider donating at a sponsorship level? What or where is their connection to your organization? Another interesting intersection for individual and corporate sponsors is their desire to have their name before a particular Cause, Honoree, or Co-Chair. This is one of the primary reasons that it is critical to choose your Honorees and Co-Chairs with great thought. Where will you find these sponsors? This is the most asked question. A rule of thumb for asking is “top down, inside out.” What this means is that you should always start with your Board of Trustees. They are the people charged with fiscal responsibility of your organization. Their support and that of their friends, colleagues, and business associates will be most important. Staff and volunteers are also asked to contribute any names of contacts that they may have as well. Next vendors are approached and asked to show their support. Finally, companies within a ten to twenty mile radius can also be approached, particularly large name companies. Craft a well written letter letting the appropriate individual know that you will be following up within ten days in person or by phone…and then GO DO IT! Denise Sheppard is a development consultant who loves helping to raise money for worthy causes. She provides mentoring for new development staff; writes grants; and thrives on being part of a team who is organizing a fund raising event. She can be reached at denisesheppard@comcast.net or...

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